Web design agency and corporate design in Mallorca
+ E-commerce + Social media + etc.

A corporate design is the official graphic design of the logo and name of a company or institution used on letterheads, envelopes, forms, folders, brochures, advertising and other visual elements.

The logo is the graphic representation or symbol of a company name, brand, abbreviation, service, uniquely designed for easy recognition. A Logo is a simple visual mark to identify your company’s product or service.

Corporate image is the perception of an organization (mainly investors, customers, suppliers), the public and society in general. It does not have to reflect the real position, but is a vision that society has about the company.

Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases and other similar items. The goal is to have a unified and recognizable brand throughout the company.

Web design is the process of creating websites. It encompasses different aspects, including website design, content production and graphic design. Although the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

E-commerce is the activity of electronic buying or selling of products in services over the Internet. It is based on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems and automated data collection systems.

Web Analytics is the collection, measurement, evaluation and rational explanation of data obtained from the Internet, with the purpose of understanding and optimizing the use of the organization’s website.
~ Spanish Association of Web Analytics ~

Web Analytics Team
In recent years, the growth of the Internet has led to changes in purchasing behaviour, both for users and businesses, with many transactions usually taking place «off-line» in the virtual environment.

This circumstance affects the importance that Internet presence has for many companies and organizations, which together with the enormous amount of data that must be converted into useful information makes «Web Analytics» an essential tool for those seeking to succeed in the virtual environment.

Our team will analyze the website in depth to improve the profitability of visits and online marketing campaigns.

Just as in a physical business, a fundamental factor in the success of a company in the virtual environment is location.

Definition: SEO
SEO (Search Engine Optimization) or Organic Positioning, is the set of techniques used to increase the traffic of quality users to a website through the improvement of positioning in search engine results.

Definition: SEM
SEM (Search Engine Marketing) refers to the effective management of sponsored links on search engines and associated websites, using their own management and control tools.

A group of Internet-based applications that allow the creation and exchange of user-generated content.
~ The challenges and opportunities of social media, Business Horizons ~

Understanding Social Media
It is the future, and increasingly, the present of communication. The large number of online platforms and tools increase and improve the transfer of information on the Internet, not only between users, but also in the business world.

The importance of the presence of our activities, products and services in this new mode of communication increases day by day, where the relationship with the client can make the difference between success and failure for many companies.

A form of direct marketing that uses email as a means of communication with our customers, whether current or potential.

Email Marketing Agency
Used correctly and always by professionals, Email Marketing is one of the best tools we have to achieve our promotional goals.

Email Marketing vs SPAM
While we can consider SPAM to unwanted communications by the recipient, the Email Marketing is included in the concept of «Permission Marketing», a term coined by Seth Godin which is to obtain permission from the client or interested party to initiate a relationship. Our communications will be sent to people who have shown an interest in receiving them.

At 1luz.com we are aware of the importance of our client’s reputation and the increase of spam via email, and we have a policy of not sending unwanted communications.