❝ As in a physical business, a fundamental factor in the success of a company in the virtual environment is the location ❞

Definition: SEO

SEO (Search Engine Optimization) or Organic Positioning, is the set of techniques used to increase the traffic of quality users to a website through the improvement of positioning in search engine results.

Definition: SEM

SEM (Search Engine Marketing) refers to the effective management of sponsored links on search engines and associated websites, using their own management and control tools.

Advantages of an SEO campaign
  • Increased quality traffic
  • Increased brand visibility
  • Minimum investment
  • Long-term positioning
Advantages of a SEM campaign
  • Immediate profitability
  • Customer Segmentation
  • Controlled investment
  • Possibility of own management