SEO (Search Engine Optimization) or Organic Positioning, is the set of techniques used to increase the traffic of quality users to a website through the improvement of positioning in search engine results.
SEM (Search Engine Marketing) refers to the effective management of sponsored links on search engines and associated websites, using their own management and control tools.
- Increased quality traffic
- Increased brand visibility
- Minimum investment
- Long-term positioning
- Immediate profitability
- Customer Segmentation
- Controlled investment
- Possibility of own management